Intero Digital adopted a data-driven approach to help the client scale its ad performance and refine its budgeting strategies. Performance Max campaigns were implemented to increase visibility and create a scalable ad platform. To further enhance performance, a third-party dashboard, Attribution App, was introduced, providing clearer insights into the performance of each marketing channel. This enabled more precise budgeting and resource allocation. Additionally, new campaigns were launched with a focus on solution-oriented messaging rather than purely keyword-based targeting, resulting in improved user engagement and conversion rates.
